Conceptual Blockbusting
Perceptual blocks:
- Difficulty in isolating the problem.
- Tendency to delimit the problem area too closely.
- Inability to see the problem from various viewpoints.
- Seeing what you expect to see--stereotyping.
- Saturation.
- Failure to utilize all sensory inputs.
Cultural blocks:
- Fantasy and reflection are a waste of time, lazy, and even
crazy.
- Playfulness is for children only.
- Problem solving is a serious business and humor is out of
place.
- Reason, logic, numbers, utility, and practicality are good;
feelings, intuition, qualitative judgments, and pleasure are bad.
- Tradition is preferable to change.
- Any problem can be solved by scientific thinking and lots
of money.
- Taboos.
Environmental blocks:
- Lack of cooperation and trust among colleagues.
- Autocratic boss who values only his own ideas; does not
reward others.
- Distraction--phone, easy intrusions.
- Lack of support to bring ideas into actions.
Emotional blocks:
- Fear to make mistakes, to fail, and to risk.
- Inability to tolerate ambiguity; overriding desire for
security, order; "no appetite for chaos."
- Preference for judging ideas, rather than generating them.
- Inability to relax, incubate, and "sleep on it."
- Lack of challenges; problem fails to engage interest.
- Excessive zeal; overmotivation to succeed quickly.
- Lack of access to areas of imagination.
- Lack of imaginative control.
- Inability to distinguish reality for fantasy.
Intellectual blocks:
- Solving the problem using an incorrect language (verbal,
mathematical, visual)--as in trying to solve a problem mathematically
when it can more easily be accomplished visually.
- Inflexible or inadequate use of intellectual
problem-solving strategies.
- Lack of, or incorrect, information.
- Inadequate language skills to express and record ideas
(verbally, musically, visually, etc.)
Techniques for conscious
block busting:
- Have a questioning attitude.
- Use fluency and flexibility of thinking.
- Used thinking aids.
- Morphological forced connections.
- List the attributes of the situation.
- Below each attribute, place as many alternates as you
can
think of.
- When completed; make many random runs through the
alternates, picking up a different one from each column and assembling
the combinations into entirely new forms of your original subject.
- Use other people's ideas.
- Crossing disciplines.
- Crossing cultures and changing environments.
- Understanding the problem.
- Devising a plan.
- Carrying out the plan.
- Examining the solution obtained.
Technique for unconscious
block busting:
- Brainstorming.
- Synectics.
- Steps:
- Problem as given.
- Making the strange familiar.
- Problem as understood.
- Operational mechanisms.
- Personal analogy.
- Direct analogy.
- Symbolic analogy.
- Fantasy analogy.
- The familiar made strange.
- Psychological states.
- States integrated with problem.
- Viewpoint.
- Solution.
Source: Conceptual
Blockbusting. A Guide to Better Ideas (2004) by
James L. Adams.